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4 PR Lessons from the SharesPost / Wall Street Journal Fistfight
If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public...
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Using Negative Publicity as Negotiating Leverage
Shakedown of BMW of North America The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the...
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BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?
Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts. So last month, to promote the “wind and weatherproof” capabilities of its Mini Cooper line,...
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5 Ways You Can Merchandise the “Masthead Value” of Publicity
Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead...
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The Herb Schmertz Era: When Public Relations Had Some Balls
The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp., brings to mind what many consider to be a golden age for Public Relations: the period from the mid-60s to...
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